How Do I Look? Asia exclusive shopping party with Zalora

Tuesday, October 20, 2015

It’s time to go head over heels for DIVA’s How Do I Look? Asia – the highly anticipated Asian re-imagination of the hit fashion makeover series. Billed as “Asia’s ultimate fashion fix, How Do I Look? Asia made its debut on Monday, 31 August at 8PM on DIVA, NBCUniversal International Networks’ leading entertainment channel for women in Asia.
The NBCUniversal International format, produced by NBCUniversal’s Matchbox Asia, follows Malaysian celebrity and style icon Sazzy Falak as she guides eight fashion victims to the path of fashion enlightenment. Jeannie Mai, host of the original U.S. version, and a familiar face to Asian viewers, features in each episode, setting up the fashion challenges each week.
Recently, How Do I Look? Asia partnered with Asia’s fashion online destination, ZALORA Philippines, and gathered the metro’s hottest fashion and lifestyle bloggers and personalities. The exclusive shopping party was held in ZALORA’s Pop-Up Store in Shangri-La Mall, the very first digital pop-up store in the Philippines. The guests were treated to ZALORA’s latest collection, with many bringing home exciting fashion pieces that could get the nod of Sazzy. 

You too can have a chance to take home fashionable pieces from ZALORA, with the added benefit of being able to see and touch the products you want before deciding to make a purchase when you visit their Pop-Up Store in EDSA Shangri-La Mall. You can use the promo code ZHDILA to get a special discount of 15% off. 
The remaining episodes of How Do I Look? Asia will feature the following fashion-challenged victims: rebel teacher Lianni (Philippines); romantically-insecure Maisarah (Singapore); and the uninspiringly-dressed motivational speaker Yessinta (Indonesia).
To achieve a professional look that can be replicated for the everyday, Sazzy has been joined by a guest stylist in each episode: Liz Uy (Filipina celebrity stylist); Zac Wu (Taiwanese celebrity stylist); Andrea Wong (former editor of Elle Malaysia); and Anindita Saryuf (fashion director of Elle Indonesia). 

In each episode, Sazzy and an accomplice – a concerned family member, friend or colleague – will help transform the lucky fashion victim into a beacon of style.   After having their wardrobe raided, the individual will have their current fashion choices face the “Eww Tube”, one of the iconic features of the original format. The “Eww Tube” is a vacuum cleaner-like machine that literally sucks offending outfits up and away after they have been eliminated by the panel of fashion experts and accomplices.
The transformations featured on the series transcend fashion and style. Viewers will also get to witness the complex and emotional back stories of the victims, whose glamorous new looks, and freshly developed sense of style, act as a catalyst for them to adopt a more positive and confident outlook on life.

How Do I Look? Asia premiered August 31, and can be watched on Mondays at 8PM on DIVA. Visit the website and follow us on IG/Twitter: DIVA Philippines.
DIVA airs on Channel 37 for Sky Cable, Channel 40 for Destiny Digital, Channel 65 for Cignal and Channel32 on Cable Link.
The ZALORA Pop-Up Store is located in 5th floor, Shangri-La Plaza Mall (Main Wing), EDSA corner Shaw Boulevard, Mandaluyong City and will be open until December 2015. Visit our website and follow us on IG/Facebook : ZALORA Philippines. 

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